Advisor
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Posted on 2022-02-26 By anuradha
Factors For Build a Website
When people first navigate to a website, studies have shown that businesses have about 6 seconds to create a positive impression with users.
Visitors will spend about 200 milliseconds (yes, milliseconds) looking at the color, density and layout of the site and decide if they think it is up to snuff. From there, users will spend less than 3 seconds inspecting a website. This includes looking at the content, grammar, assets and anything else on the website that they might find interesting. At the end of this 6 second process, users will form an opinion about whether they find the site trustworthy or not.
This is an extremely small window of time to convince users that your website is one that they can trust purchasing from - so what kind of trust factors can you include to promote your reliability as a business? More importantly, what kind of actual value do the assets on your webpage have?
Consumers ultimately begin trusting businesses through recommendations from peers, experts, and friends. Testimonials are most credible when attributed to a real person. Adding a name, face, or voice creates a legitimate source that customers can identify. Authentic testimonials that are featured on your website can also be properly leveraged across multiple marketing channels, such as social media or email marketing, which can also be powerful trust builders for any business.
Additional tools like rating scales and comment sections allow customers to leave honest reviews. Reponses from real people give prospective clients a glimpse into the customer experience and can help encourage undecided potential customers to convert.
Applying testimonials can result in increased conversion rates and customer satisfaction. When watch retailer Express Watches found out that their users were concerned about not getting the best price, quality, or security, the company immediately took steps to minimize these fears. Initially, they tried to simply address these concerns, but they didn`t see much of an increase in sales. As a result, they decided to integrate a customer testimonial for each product.
After testing, Express Watches found that the testimonial variation of their product page improved conversions by 58.39%.This experiment shows that while you can always do your best to reduce the anxieties of your customers on your own, sometimes a trustworthy testimonial is a required catalyst to get uncertain users to convert.
Your website is the first point of contact for many potential customers. This means it is responsible for the first impression that a user has about your business. A clean design that looks professional lets visitors know that your business is legitimate and not just a fly-by-night operation that could eventually disappear from existence. Design is a trust factor that helps establish credibility even before they interact with your site. If your business doesn`t bother investing in a professional looking website,users will look elsewhere for a similar product or service.
Part of designing a professional looking website is remembering that the user experience is paramount when trying to build trust. If a visitor has to search far and wide on your site to find information, they will likely get frustrated and try to find the same service or product elsewhere. People never want to work harder than they have to, so create a website that is easy to navigate and attuned to the user experience.
What is the actual value of making sure that your website`s design is professional and has clear navigation? In the case of fitness site Daily Burn, formerly known as Gyminee, it was incredibly valuable. While they had a professional looking site that established trust with their customers, the navigation was so cluttered that many people were getting irritated and navigating out of their conversion funnel. In order to remedy this, Gyminee reduced the number of navigation options on their website to make it a clearer, more streamlined process.
