App Store Optimization (ASO) is a technique used to improve your mobile app ranking within app store ecosystems like Apple App Store, Google Play Store, and Windows Store. It is also known as App Store Marketing or Mobile App SEO.
The primary goal of an ASO strategy is to facilitate quality app downloads. Secondary goals can include increasing brand awareness, improving app reviews and audience engagement.
We use a number of third party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.
After understanding your marketing objectives from ASO, we will work closely with you to estimate your budgets. Its a function of efforts based on your optimization status quo, number of keywords, competitiveness of the category, etc based on which our team will share a customized quote with you.
Retention, retention and retention. As smartphone users are maturing, the time that they spend with apps becomes a lot more limited, and as a result a lot more valuable. Sure, you can blow huge budgets on acquiring users. But what good is it if those users do not come back to the app.
Industry stats show less than 18% of new app users return to the app after first use. The bottom line is, if you can’t get your audience to stick around and build a rich, durable relationship with your brand, you’re going to be at a major competitive disadvantage.
A lead is simply someone who’s demonstrated interest in your business in some way. Basically, you can think of anyone who’s given you their contact information—to attend a webinar, to download a free guide, to sign up for your newsletter, etc.—as a lead. Because this person has engaged your business’ website and given you permission to contact them (typically through email, but sometimes over the phone), they’re now inside your sales funnel.
A lead generation strategy includes tactics that attract interested prospects and convert them into leads. A lead is a potential customer who has shown interest in your brand by taking some action. They have shared their contact details or otherwise implied that they may want to do business with you.Few strategies are-
Engagement, brand reach, lead generation, and conversions. These are the essential measures of social media's return on investment (ROI). Social media managers are comfortable talking about specific terms in Google Analytics, the software they use and the data they can get from each platform.
Don't make the mistake of thinking that engagement on its own is success - without conversions (e.g. site visits, reviews, downloads, leads), it means little and should be improved.
: A sales and lead generation expert has the ability to effectively communicate, improve the quality of leads, and increase conversion rates on the target market. This applies to any kind of marketing campaign. A candidate must have strong skills in outbound sales and qualifying potential prospects. A good lead generation expert is able to work autonomously and manage simultaneous projects, display sound business judgment, and strong analytical skills
This answer can change from company to company as its measurement is different for everyone. For some companies, their goal is only lead generation. In this case, increasing leads through SEO is the desired goal and can be called SEO success. Moreover increasing website traffic, increasing website ranking for particular keywords, increasing engagement, creating brand awareness can also be called SEO success.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.Using blogs, eBooks, social media posts, graphics and videos, content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel.
A good content marketing strategy helps to –
• Increase your site traffic- Good content always drives traffic to your website because it grabs attention of target customers and generates interest towards your products/services.
• Generate brand awareness- A consistent theme, logo, taglines etc makes memorable impression on customer's memory, turns into a big future deal.
• Educate the market- Contents are always useful in educational prospects. Genuine information is the best way to achieve customer’s attention.
• Increase engagement with your brand- Contents are the key factors to keep your audiences engaged with your services whether it’s any update or some interesting facts about your service.
• Generate sales in the medium term- Good content drives traffic to your website. It can generate sales also in medium term. But content should be relevant and also consistent.
• Boost lead generation- Attractive content tends customers to visit your website to explore all other services you offer, in other terms, boosting lead generation.
• Increase the lifetime-value- "Content is King”. It has power to engage genuine customers for life-time interactions.
• Reduce the cost of customer acquisition- Content creation is very cost effective approach to acquire customers.
That question gets at the heart of how content should be used. Content should address the motivations and needs of the customer at various points of their process, so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value.
The question hints at where marketing is heading overall. A synonym for traffic is “visitors,” which by definition are people who leave. Today’s best content marketers develop audiences. They focus on subscribers, not visitors; time spent, not views; holding attention, not merely acquiring it.
First, determine who your target audience is. Develop a customer persona to whom your content should speak. Then, based on that persona and your company’s brand image, decide on your company’s voice, and the type of content you will be creating. Your content needs to be informative and valuable, as well as interesting and engaging, to your target demographic. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is.
Google Ads is Google’s advertising system, where the companies/advertisers bid on a set of keywords and get their ads to appear on search results. This is the most commonly used PPC advertising system.It allows you to create online ads to reach audiences that are interested in the products and services you offer.
Google AdWords works on an auction system, which occurs every time a user carries out a keyword search. To get the most out of Google Ads, your Quality Score and bid amount should be optimized. The better the Quality Score and bid amount, the better would be your ad positioning.Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword.
Some Google Ads ad extensions are as follows-
• Affiliate location extension
• Call extensions
• Promote extension
• Structured snippet extension
• App extension
• Sitelink extension
• Callout Extension
A targeted digital marketing strategy helps marketers to reach out to people who have already visited their website but did not make a purchase or provide any lead. Google AdWords Remarketing helps in targeting the right people with the right ad, at the right time.
Remarketing, also known as retargeting, helps to increase conversion rates. ROI because the past site visitors may be familiar with your brand and may turn into prospective customer.
. Both AdWords and AdSense are a part of Google’s advertising network. AdWords allow the businesses to advertise on Google’s network, while AdSense enables publishers to reserve space for AdWords placements on their website.
If you own or manage websites, blogs, or forums, and want to monetize them, the Google AdSense program could be for you.
If you want to advertise your products or services on website or apps, with an eye on growing your business or sales, Google Ads is for you.
SEO is the acronym for Search Engine Optimization and it helps your web page easy to find, crawl, categorize and help it rank on the first pages of search results. SEO is a crucial digital marketing channel that involves several activities like crawling, scanning, and indexing, measuring pertinence and recovering.
The role of digital marketing is simple: help your business spend your marketing budget more effectively, obtain more valuable leads, and gain a higher return on investment (ROI) for your business.
SERP stands for Search Engine Results Page. When you search anything on search engines, this is the page where you can see all the results. SERP includes PPC listings and organic listings. Listings are available in multiple formats based on the keyword.
According to Google, a Search engine is “ a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.Search engines answer the queries entered by users and give them the list of relevant results based on various factors.
There is a popular joke in the online industry is that, if you want to hide a dead body, you should hide it in the second page of Google. Because, a fraction of people actually go to the second page of SERP and if your industry is not on the first page of Google, your competitors will take all your customers.
SEO Stands for Search Engine Optimization.
” the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”SEO helps to increase the visibility of the business. 93% of online experiences begin with search engines.People trust organic results more than paid results. Having your website listed for right keywords brings potential traffic to your website.SEO methods help businesses to get their website rank for potential keywords without spending a dime on search engines advertisements and bringing the most valuable traffic. It’s called ‘organic’, ‘free’, ‘natural’ results.
This is another question that a lot of our clients struggle with when they come to us for social media management. They want to know what are the best times to post on social media networks. As the premier social media management company, we are well aware that the answer to this question depends on a lot of factors. First of all, best posting time is different for each social network. For social networks like Twitter and Facebook, we need to closely analyse what are the demographics of your followers, what is the time when most of them are online, and what times are generating most interaction with your posts. For example, in some cases, your followers might be online during late evening, after office hours, while in some cases your followers might be online during office hours only. We analyse all this to ensure we find the best posting time for your social media networks. Not only that, we also keep experimenting with different posting times to see if we are able to find some hidden gem in terms of posting time. In one case, we found that the most interaction our posts got were in the middle of the night! So, depending on what type of products and services you are selling and what type of users you are targeting on social media, the best posting time would vary a lot, and we will find the best posting times for you.
Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
A paid social media strategy leverages external marketing activities on social media channels that support PPC advertising. It involves using the ad tools native to those social media channels to create, schedule, and post targeted ads that will reach a specific market
Choosing apt social media platforms and strategizing content accordingly is of a great value. We identify the type of business our clients come to us with, and choose where most of their customers can be reached out. There are hundreds of social media platforms out there, and we choose the best ones for our clients to mark their presence and reach out to customers. Platforms like Facebook, Twitter, Linkedin, Instagram, Pinterest, Reddit, and many more, are where we actively post engaging contents. We also make sure the content is optimized according to different platforms for maximum impact. Presence on social media also helps in Search Engine ranking because increased engagements and shares definitely help a website rank in search engine results.
Social media research is a form of research using social media, as opposed to an alternative research methodology to qualitative or quantitative research. Research agencies such as Pulsar's in-house research teamwork with the scale of quantitative research with the depth of quantitative research.
We don’t just keep ourselves busy managing various social media activities. A good amount of time is also given to Analysis of these activities. We keep ourselves aware of the traffic earned through social media platforms. We have Google Analytics certified professionals in our team, who can cleverly go through Google Analytics reports to understand which type of social media activities are working best for a particular client. This helps us recognize some key points, which further enhance our experience with social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Apart from the proven techniques that we already know of, we also keep trying new things with each individual social media account to keep discovering new strategies that might bring even better results for each individual client. Being the premier social media management company of Delhi NCR, we keep pushing ourselves to the limit to ensure we are always coming with new strategies to get the best results on social media marketin
"Branding = Understanding Yourself
E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation.
Marketing = Understanding Your Customer
Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing.
The common thing between branding and marketing is to connect with the right audience with different types of content. "
Though there can be multiple ways, the best way to do branding is user engagement through one way or two way engagement. One way engagement is when you put out content which will be entertaining as well as informational for the audience and two-way engagement is where we expect a response from the audience.
To perform Digital Marketing activities like SEO, Analytics, Content Marketing, Social Media, Email Marketing etc., Digital Marketing Agencies use a lot of automation tools to ease their campaign-related work. Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite and sproutSocial are some of the most used tools.
In most cases, we invoice on a monthly basis with 30-day payment terms. For certain projects we may require a proportion of the payment upfront or for it to be fully covered by the clients; for example, building new sites and payment for PPC spend.
We always agree payment in advance of a project being started, and any changes in budget will be fully communicated and agreed in writing in advance.
PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.
It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
In the majority of countries in the world Google has the highest search engine market share. This is especially true in the UK,India etc where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimising sites for Google.
Luckily though, a lot of the tactics we use will have a similar effect in the other search engines.
If we work work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
It is obviously more technical than that, but we reckon these are good summaries.
Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:
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