App Store Optimization

App Store Optimization Agency

Get organic traffic to your app to get more downloads for the price of free.

Following are the App Store Optimization Techniques we follow to get you most organic downloads for your app.

App Name

App Name Ideas. Here are unique app name ideas: Watcher; Altair; Caliber; Supersonic; Providence; Countdown; Snowflake; Traverse; Chaos

App Name is the most important aspect of ASO. We optimize your App Name with right keywords that users are searching for.

App Description

App Description has to be SEO friendly. It should include keywords that people are searching for and also should have correct formatting.

A mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.

App Screenshots

App screenshots allow your app to show off its features and functionalities to users that visit the product page. People often gain more information from your icons, app store videos, and screenshots than they do from your name and app description. We could easily say that in ASO, visuals speak louder than copy

Backlinks

A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO.

A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directo

App Indexing

App Indexing lets Google index apps just like websites. Deep links to your Android app appear in Google Search results, letting users get to your native mobile experience quickly, landing exactly on the right content within your app

App Indexing is a very powerful technique to get content of your app indexed in search engines and get direct downloads.

Localization

App localization refers to the process of adapting the interface and functionality of a mobile application to suit foreign language markets. The goal of mobile app localization is an app that: Takes linguistic, cultural and technical differences into consideration

If your app is relevant for multiple locations, then we localize your content and screenshots as per them to get more downloads.

App Store Optimization Questions

App Store Optimization (ASO) is a technique used to improve your mobile app ranking within app store ecosystems like Apple App Store, Google Play Store, and Windows Store. It is also known as App Store Marketing or Mobile App SEO.

The primary goal of an ASO strategy is to facilitate quality app downloads. Secondary goals can include increasing brand awareness, improving app reviews and audience engagement.

We use a number of third party and in-house tools for ASO. We use these tools to understand the search volume score, competitor tracking, app listing, download estimates, etc.

After understanding your marketing objectives from ASO, we will work closely with you to estimate your budgets. Its a function of efforts based on your optimization status quo, number of keywords, competitiveness of the category, etc based on which our team will share a customized quote with you.

Retention, retention and retention. As smartphone users are maturing, the time that they spend with apps becomes a lot more limited, and as a result a lot more valuable. Sure, you can blow huge budgets on acquiring users. But what good is it if those users do not come back to the app.

Industry stats show less than 18% of new app users return to the app after first use. The bottom line is, if you can’t get your audience to stick around and build a rich, durable relationship with your brand, you’re going to be at a major competitive disadvantage.