This is another question that a lot of our clients struggle with when they come to us for social media management. They want to know what are the best times to post on social media networks. As the premier social media management company, we are well aware that the answer to this question depends on a lot of factors. First of all, best posting time is different for each social network. For social networks like Twitter and Facebook, we need to closely analyse what are the demographics of your followers, what is the time when most of them are online, and what times are generating most interaction with your posts. For example, in some cases, your followers might be online during late evening, after office hours, while in some cases your followers might be online during office hours only. We analyse all this to ensure we find the best posting time for your social media networks. Not only that, we also keep experimenting with different posting times to see if we are able to find some hidden gem in terms of posting time. In one case, we found that the most interaction our posts got were in the middle of the night! So, depending on what type of products and services you are selling and what type of users you are targeting on social media, the best posting time would vary a lot, and we will find the best posting times for you.

Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

A paid social media strategy leverages external marketing activities on social media channels that support PPC advertising. It involves using the ad tools native to those social media channels to create, schedule, and post targeted ads that will reach a specific market

Choosing apt social media platforms and strategizing content accordingly is of a great value. We identify the type of business our clients come to us with, and choose where most of their customers can be reached out. There are hundreds of social media platforms out there, and we choose the best ones for our clients to mark their presence and reach out to customers. Platforms like Facebook, Twitter, Linkedin, Instagram, Pinterest, Reddit, and many more, are where we actively post engaging contents. We also make sure the content is optimized according to different platforms for maximum impact. Presence on social media also helps in Search Engine ranking because increased engagements and shares definitely help a website rank in search engine results.

Social media research is a form of research using social media, as opposed to an alternative research methodology to qualitative or quantitative research. Research agencies such as Pulsar's in-house research teamwork with the scale of quantitative research with the depth of quantitative research.

We don’t just keep ourselves busy managing various social media activities. A good amount of time is also given to Analysis of these activities. We keep ourselves aware of the traffic earned through social media platforms. We have Google Analytics certified professionals in our team, who can cleverly go through Google Analytics reports to understand which type of social media activities are working best for a particular client. This helps us recognize some key points, which further enhance our experience with social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Apart from the proven techniques that we already know of, we also keep trying new things with each individual social media account to keep discovering new strategies that might bring even better results for each individual client. Being the premier social media management company of Delhi NCR, we keep pushing ourselves to the limit to ensure we are always coming with new strategies to get the best results on social media marketin

To perform Digital Marketing activities like SEO, Analytics, Content Marketing, Social Media, Email Marketing etc., Digital Marketing Agencies use a lot of automation tools to ease their campaign-related work. Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite and sproutSocial are some of the most used tools.

Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:

• SEO
• PPC
• Analytics and conversion rate optimisation
• Content creation and marketing
• Social media
• Email marketing
• Marketing automation